With this template, you can organize what Facebook live’s you want to do and when. Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI.
What type of content your team should create, and which employees should be responsible for creating them. Keep in mind not every competitor will pose the same challenges to your business. You can describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on your workflow and the short-term goals you set for your content. A buyer persona is a description of whom you want to attract. This can include age, sex, location, family size, job title, and more.
Craft content for each stage of your marketing funnel, based off your prospects’ pain and passion points. Align your content objectives and KPIs with your business goals. Applied his business objectives to decide which marketing metrics to track. The importance of distributing your content through search engines, social media, email, and paid ads.
From there, you’ll be able to come up with financial projections for the year. These won’t be 100% accurate but can help with executive planning. For example, your tactics might include social media advertising. However , if you don’t have the budget for that, then you might not be able to achieve your goals. However , it can also be applied metaphorically to marketing. You can’t improve your ROI unless you know what your goals are. Once you have a better understanding of the market and your company’s situation, make sure you know who your target audience is.
Each buyer persona should be a direct reflection of your business’s customers and potential customers. Therefore, it’s critical that business leaders all agree on what your buyer personas are. Let’s take our example marketing mission from the above step. If part of our mission is “to attract an audience of travelers, ” we might track websites visits using organic page views.
With this template, you can organize your social media editorial calendar. For example, you can include social media posts for each platform, so your team knows what’s going live on any given day. If Facebook live is one of the marketing tactics in your plan, this template will help you design an editorial calendar.